outputs
Research only matters once it reaches someone who can use it. Mine goes three ways: papers for the record, Trust Report Canada for the public, and private evidence packages for the people who can act.
trustreport
I'm a proud contributor to Trust Report Canada, the public side of this work. Its small team publishes plain-language case studies, a field guide and a wiki of sourced facts, so anyone can check the ads, reviews and accounts asking for their trust. Every finding says what was claimed, what was seen and where, and what couldn't be verified.
Its first case, Who is Alice Cadwell?, takes apart a verified Facebook profile built from other people's photos and words.
private
Most of the work never becomes a post. It goes out as evidence that's dated, hashed and reproducible, to:
- Organisations and individuals whose names, photos or products are being used without them, and people who've been targeted.
- Law enforcement. I file with the RCMP and the Canadian Anti-Fraud Centre as part of their fraud-disruption work.
- Platforms, through their trust and safety and abuse teams, with enough evidence that acting is easier than not.
- Regulators, such as the Competition Bureau, when a claim looks like deceptive marketing.
- Journalists working on consumer-protection stories, with records they can check for themselves.